Insights

Ideas for practices
that want to grow.

Strategy, design, and SEO thinking written specifically for therapists, counsellors and wellness practitioners.

Website Design
Website Design · Jun 2026

The Five Pages Every Therapy Website Actually Needs

Most therapy sites have too many pages and too little purpose. Here are the five that do 90% of the work in converting a visitor into…

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Case Studies
Case Studies · Jun 2026

How We Helped a Plymouth Therapist Triple Her Direct Enquiries in Six Weeks

A case study in what happens when you stop relying on directories and build a site designed around how your ideal clients make decisions.

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Client Psychology
Client Psychology · Jun 2026

What Makes Someone Actually Book a Session? The Neuroscience of Trust Online

A potential client has already decided they want therapy. They are on your website. What happens next determines whether they reach out or disappear. Understanding this…

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Local SEO
Local SEO · Jun 2026

Local SEO for Therapists: How to Show Up When Your Ideal Clients Are Searching

Most therapists are invisible on Google Maps and local search. This is not a mystery. It is a fixable problem. Here is the complete guide to…

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Marketing Strategy
Marketing Strategy · Jun 2026

The Psychology Today Problem: Why Directories Are a Trap for Private Pay Practices

Directories built your pipeline. Now they own it. Here is why reducing your reliance on Psychology Today and similar platforms is one of the most important…

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Website Design
Website Design · Jun 2026

Why Your Therapy Website Is Losing You Clients (And What to Do About It)

Most therapy websites were built to look professional. But professional is not the same as persuasive. Here is what the research tells us about how potential…

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